Privacy Policy

Last Updated: 2026

W4 Belmont House ("we," "us," "our," or "Company") operates the w4belmonthouse.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information in the following ways:

Personal Information: When you voluntarily submit information through forms, newsletters, or inquiries, including your name, email address, and contact details.
Technical Information: Automatically collected data including your IP address, browser type, operating system, pages visited, and time spent on the Site.
Cookies: Small data files stored on your device to remember preferences and track site usage (see Cookie Policy below).
Usage Data: Information about how you interact with our content, including clicks, searches, and affiliate link engagement.

How We Use Information

We use collected information for the following purposes:

To provide, maintain, and improve the Site and its functionality;
To conduct affiliate tracking and commission monitoring;
To perform website analytics and understand user behaviour;
To send promotional emails and newsletters (with your consent);
To comply with legal obligations;
To prevent fraudulent activity and enhance Site security.

Cookie Policy

Our Site uses cookies to enhance your experience. The types of cookies we use include:

Essential Cookies: Required for Site functionality and security.
Analytics Cookies: Track user behaviour and Site performance (e.g., Google Analytics).
Marketing Cookies: Monitor affiliate performance and user engagement with partner casinos.
Third-Party Cookies: Set by our advertising and casino partners.

You can control cookies through your browser settings and opt-out of non-essential cookies. However, disabling essential cookies may impair Site functionality. You can withdraw cookie consent at any time through our cookie consent manager.

Third-Party Links

Our Site contains links to external casino websites, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or security of third-party websites. Each casino operator maintains its own privacy policy and terms. We strongly encourage you to review their privacy policies before providing personal information.

We receive affiliate commissions when you click through to partner sites, but we do not control their data practices or compliance standards.

Your Rights

Under UK and EU data protection law (UK GDPR), you have the following rights:

Right of Access: Request a copy of your personal data.
Right to Rectification: Correct inaccurate or incomplete information.
Right to Erasure: Request deletion of your data (subject to legal exceptions).
Right to Restrict Processing: Limit how we use your information.
Right to Data Portability: Receive your data in a portable format.
Right to Object: Opt-out of marketing communications and certain processing activities.

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Typically, we retain:

Contact information: Up to 2 years after last interaction (or as per your preferences).
Analytics data: Up to 26 months.
Cookies: As per your browser settings (typically 6-24 months for non-essential cookies).
Legal records: As required by UK gambling and tax regulations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us:

Email: privacy@w4belmonthouse.co.uk
Website: w4belmonthouse.co.uk

We will respond to all data subject requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Note: This Site is intended for users aged 18 and over. We do not knowingly collect information from children under 18. If we become aware of such data, we will delete it promptly.